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Essay / Research Paper Abstract
A 4 page paper discussing points that should be made in a contract between an agricultural producer and a retailer for produce that is not yet available. The entire process of buying commodity crops and horticultural (i.e., higher value) produce has changed dramatically over the years. The Farmer’s Market seeks to purchase specialty fruits rare to the New Jersey area in which it is located, but naturally it wants the best prices it can achieve. The contract finally offered to Extreme Fruits should be one that addresses availability, quality and price, but should not be based on price alone. The contract also should stipulate that the Farmer’s Market has the right to reject any shipment if quality does not meet standards specifically stated in the contract. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgProdCon.rtf
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Unformatted sample text from the term paper:
buying commodity crops and horticultural (i.e., higher value) produce has changed dramatically over the years. The Farmers Market seeks to purchase specialty fruits rare to the New Jersey area
in which it is located, but naturally it wants the best prices it can achieve. Increasingly, achieving that end requires that purchase agreements be made far in advance of
harvest (Harper, 2002). The purpose here is to identify specific points that need to be made in a contract between the Farmers Market and Extreme Fruits to ensure best
quality and best price for the retailer. The Situation The Farmers Market of New Jersey wishes to contract with Extreme Fruits of Florida
for delivery of 100 bushels of fruit each week during the approximate time of late June through late August, the normal Florida growing season for the fruit that the Farmers
Market wishes to purchase. No mention is made in the instructions of when this contract is being prepared, which can present a problem for the Farmers Market.
Given the changes that have occurred in the methods of purchasing perishable crop products in the past several years, the Farmers Market may not be
able to secure any guarantee of delivery from Extreme Fruits in the current calendar year. Tom Page, East Coast procurement manager for Supervalu, explains that the changes in buying
and supplying methods over the past five years has resulted in the situation in which "that for some crops its just plain necessity to buy them before theyre in the
ground" (Harper, 2002; p. 23). Page explains that when any large produce retailer such as Kroger or Wal-Mart selects an item to feature as a weekly special, there is
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