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Essay / Research Paper Abstract
A 16 page paper exploring all aspects of establishing that section of a supply chain that moves rice out of the United States and into Indonesia. Indonesia has not been a willing recipient of US rice since 2003 and periodically imposes bans on all imports of US-produced rice. Indonesia achieved self-sufficiency in rice in 1984 and seeks to retain and strengthen that position; its rejection of US rice is an effort to protect internal producers. US rice still can enter Indonesia as humanitarian aid, however, and rice is transported the same way regardless of the political complications surrounding its movement. The paper discusses both logistics and marketing topics, focusing on how the chosen shipper, Maersk Sealand, can most efficiently move rice from several US ports to the port of Surabaya, Indonesia. Bibliography lists 18 sources.
Page Count:
16 pages (~225 words per page)
File: CC6_KSsupChnRiceID.rtf
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Unformatted sample text from the term paper:
page" instruction on references, but there are sections where I could not strictly adhere to it. Example is the discussion of port selection and the "if ... then" nature
of the companys decision-making process of which port to use. Otherwise sources are distributed well. Introduction A large trading house seeks to
construct a supply chain by which it "will move bulk rice from Sacramento, California to Surabaya, Indonesia." The trading house will not only be moving the rice from one
place to another, it also will be undertaking marketing activities to promote California rice. In itself this will be no small feat, for the rice favored in the Indonesian
market is the short-grained rice such as that used in Japan and other Asian countries favoring the stickiness that short-grained rice develops upon cooking. The rice produced in California
is mainly the "high-quality, medium grain japonica rice that is favored in Northeast Asia and in parts of the Middle East and Mediterranean region" (Sumner and Brunke, 2003). Implementation Considerations
Maersk Sealand will be the carrier used for all shipping activities associated with the project. Operating from 300 offices on six continents,
Denmark-based Maersk Sealand is one of the largest surface shippers in the world. It maintains more than 250 container vessels and 800,000 containers in its container shipping business, which
is a division of A.P. M?ller - Maersk Group. The company maintains that its "feeder vessels, trucks and dedicated trains allow us to offer a unique concept of door-to-door
services" (Introduction, n.d.). Its position as one of the worlds leading shipping companies, array of innovation awards and growing list of customers indicate that the companys assessment is correct.
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