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Essay / Research Paper Abstract
This 14 page paper considers a travel firm based in Bangalore that specializes in package, trekking and wildlife holidays that want to expand into Europe. Poland is suggested as a good target area. The destination is justified looking the current market and the potential influences, the cultural issues that will be present in the new country and the way that the travel company should enter into the market. The bibliography cites 13 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEsetpoland.rtf
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Unformatted sample text from the term paper:
a demand in the area, or in the case of a travel company, for that area. For a firm that deals in travel, with the focus on travel packages,
treks and wildlife there is the need to find a specific country that is suitable fir the attraction of tourists. The firm, based in India and looking to expand may
be assumed as already having some core competencies in this area, with the desire ti expand into Europe. There are many countries in
Europe, it may be tempting to look to Germany, as the firm has had a strategic alliance with a German firm, so the issues of cultural differences are likely
to be less severe, however, there are some issues that may impact on this choice. There appears to be an acrimonious relationship, with the German firm accusing the partner from
India partner of intellectual property theft. This would indicate that at the current time it may be advisable to look to another area.
There are many choices and with the expansion of the European Union there are more choices than before, where there are benefits of being located within the single
market, with some underdeveloped markets within the new member states. Under development markets may offer a number of opportunities, including the ability to further develop the travel industry offering using
a wide range of technology and intellectual capital. The country that has chosen in Poland, this is relativity under developed and has
a great potential for travel from within the country as well as bring travellers in for outside. The travel industry may have fashions and trends, but the market for backpacking
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