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Essay / Research Paper Abstract
This 6 page paper considers some of the different ways of measuring performance and quality in the Hotel Industry. The bibliography cites 12 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEhotind.rtf
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Unformatted sample text from the term paper:
needs. The industry at best is seasonal, but at worst can be seen as one of the first casualties when there is a down turn in the economy. The
industry needs to cater for a variety of different customers from the business user to the holiday maker,. All of which will want to have first class service at a
reasonable price, expecting to gain value for money. This is also an industry where the role of customer loyalty may be seen as a value that retains business and creates
a better operating environment, with higher levels of certainty in the projections that are made. When we look at the operations of
then industry there are many variables and these need to be understood in order for a hotel to operate efficiently. The tools that may be used to help make the
appropriate prediction range in their application, with some being seen as specific to the hotel industry. These in turn will allow the development of models and concepts of customer care
to be placed in a meaningful context. The hotel industry is very much an industry that has to take a resource based view, they have limited resources that
need to be maximised. The measures are there to ensure that there are many ways of looking at utilisation of the resources in order to satisfy the company needs. There
are measurements that may be used in terms of comparison with the rest of the industry in the country as well as to compare performance with past performance of the
same Hotel. This may indicate the way in which the hotel is performing, however, this may also be an indication of a lack of marketing.
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