Here is the synopsis of our sample research paper on Semiotic Analysis of Print Advertisement
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Essay / Research Paper Abstract
This 4 page paper is a semiotic analysis of a print advertisement for Big Red chewing gum. It argues that Big Red is using sexual innuendo to sell its product.
Page Count:
4 pages (~225 words per page)
File: D0_HVBigRed.rtf
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Unformatted sample text from the term paper:
a unique means of convincing us to buy products. This paper analyzes a print advertisement and discusses the techniques the advertiser is using to get us to buy the product;
in this case, the advertiser is using sex to sell a product unrelated to sexual activity. Discussion The ad features a young man and woman in a booth, apparently in
a bar. The man is on the left of the photo, the girl on the right, and the two figures are equally balanced so that they take up approximately the
same amount of space. Our attention goes to the girl first, however, because she is standing and the man is seated; in addition, he is looking at her, which again
indicates where the focus of the readers attention should be. The girl is also more active than the man; she has her left leg cocked and her leg behind her,
on the seat, revealing that she is wearing stiletto heels. She is looking down, either at the table or the floor, but she is smiling, probably at something the man
has just said. Her clothing is fashionable but very suggestive. She is wearing, in addition to the high heels, skin tight pants of some dark material, perhaps deep red velour,
and a silky pink tank top. The top has spaghetti straps and leaves her arms and shoulders bare; it also leaves perhaps 8-10 inches of her midriff exposed. She has
long blonde hair worn loose and she has either just shaken or head or its windy in the bar, because her hair is flying out and away from her head.
She is, in fact, the stereotypical "hot" girl that is common in advertising today: she is young; she has long hair, long legs, slim arms, large breasts and is not
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