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Essay / Research Paper Abstract
This 12 page paper considers who 3 UK retailers; Carphone Warehouse, Argos who are both internet and high street retailers and Amazon which is an internet only retailer, all sell the same product; the Samsung X600 mobile telephone. The paper examines these retailers using the 4 P's model where product, price, placement and promotion are all compared. The bibliography cites 8 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEsamX600.rtf
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Unformatted sample text from the term paper:
a product will meet their needs then they will not buy it. The placement of a product will often be though a range of retailers and consideration of the marketing
mix may find that the product is presented in a different way in each of the different retailers. If we look at a single product, in this case the Samsung
X600 a mobile phone that is sold by different retailers. The best way of examining any product is to look at the marketing mix known as the 4 Ps; Product,
Price, Placement and Promotion (McCarthy, 1996). The product has the same basis in all cases so we will look at this to begin with. The Samsung X600 is a
mid range mobile telephone, which has many of the required modern features. This includes a large colour screen and a built in camera which has a flash to accompany it
for pictures that are taken in the dark, it is also able to take multiple photographs. With a size of 102 mm height, width of 42.5 mm and depth of
10.9 mm and a weight of 809 grams this s a compact telephone that is a comfortable size without becoming too small (Samsung, 2004). The
telephone also has a number of features as well as the camera which is one of the fashionable items of the moment, this includes the ability to use media
messaging, dependant on network support, 40 polyphonic ringbones, and can also have more ring tones added to the memory. In addition to ring tones there is also the ability to
download games onto the telephone. These are features that do not serve to differentiate, as these are available on a range of other telephones, but meet the demands of the
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