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Essay / Research Paper Abstract
A 3 page persuasive essay focusing on selling the Chevrolet Impala. General Motors appears to have gotten it “right” in its partnering of quality, price, economy and function. Perhaps the old adage applies after all, that the more things change the more they truly do remain the same. After all these years of favoring SUVs and minivans, many are returning to the sedan that began it all. As gas prices continue to climb and as children continue to grow, the Impala provides an increasingly attractive alternative. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgSellImpala.rtf
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Unformatted sample text from the term paper:
Introduction Nostalgia is strong in many areas in todays world. The adage, "The more things change, the more they stay the same"
seems to be in danger of passing from memory. Some things rarely if ever change, however. Chevrolet dropped the Impala nameplate for a time, but brought it back
when consumers indicated the time was right. Functional Considerations And what constitutes the "right" time? In todays society, that time arrives when
families want or need to travel together, they are bored with the concept of the minivan and they are made to feel twinges of shame in driving an SUV.
The time may be right as people tire of finding "trunk" items rolling around the floor of the passenger area too. In the traditional sedan, trunk and passenger areas
are forever separate, allowing the passenger area to remain presentable. In an SUV or minivan, utilitarian items are always in full view. Shoppers are unable to conceal the
fact that their parked, unattended vehicle is filled with expensive items that could tempt would-be thieves. Having a trunk is the neatness equivalent of having a spare closet in
which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoyable to drive, and
they certainly can be more convenient to park on the side of a city street. They are also quite workable for a family when the children are small.
When those children begin reaching their adult height, however, it is often difficult to fit everyone into one car. The alternative has been the minivan and the SUV in
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