Here is the synopsis of our sample research paper on Selling Value: Socially Responsible Marketing. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This is a 4 page paper that provides an overview of socially responsible marketing. The challenges and advantages of this approach are explored. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: KW60_KForgsoc.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Selling Value: Socially Responsible Marketing , 11/2010 --for
more information on using this paper properly! As business moves into the 21st century, one trend that is being observed is an increasing focus on moral and ethical dimensions
of business. Evidence of this can be seen, for instance, in the emphasis on ecologically friendly or "green" products that make use of sustainable and environmentally sound manufacturing, shipping, and
packaging principles. Customers often pay a premium for such items because the circumstances of their creation serve as a reflection of deeply held convictions and values on the part of
the customer. Because products and services that fulfill some moral dimension such as this are currently selling quite well, businesses are beginning to take notice and shift their marketing towards
socially responsible products and services. This paper will explore how marketing ethics inform socially responsible marketing, and what challenge might exist regarding its implementation. With this paragraph, the student
is assisted in defining socially responsible marketing. To understand the overall trends towards socially responsible marketing, it is critical to know exactly what socially responsible marketing is. One popular definition
which is offered is a "marketing philosophy that says a business should take into consideration what is in the best interest of society" (Dewitt & Dahlin 2009, p. 69). In
other words, it is marketing that promotes not just the product or service in question, but also associates said product with some external value. This can manifest in business processes
in a variety of ways, attesting to the flexibility of socially responsible marketing. One such form, to give an example, is customer-oriented marketing which refers to producing marketing strategies and
...