Here is the synopsis of our sample research paper on Selling T-Shirts to China for the Beijing Olympics. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.
Page Count:
26 pages (~225 words per page)
File: TS14_TEbejingol1.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
OF THE OLYMPICS ON BEIJING 13 5. THE 4 PS 17 5.1 The Product 17 5.2 Price 18 5.3 Placement 19 5.4 Promotion 19 6. ENTERING THE MARKET 20 6.1 The Choices 20 6.2 Setting up a Joint Venture 21 7. CONCLUSION 27 REFERENCES 29 1. Introduction In 2008
Beijing is hosting the Olympic Games. For any company that manufactures and/or retails merchandising related to sport this event presents an enormous opportunity to sell goods in a concentrated market
for a short period of time as well as taking advantage of the run up to the event and the publicity that it will generate. For a company such as
Alpha1 which creates, manufacturers and distributes merchandising such as T-Shirts and other material for special events the Olympic Games must be seen as one of the biggest and an opportunity
that should not be missed, especially for branded items such as T-Shirts that traditionally sell well to commemorate large sporting events. This paper will look at a plan to sell
T-Shirts to the Chinese before and during the Beijing Olympics in 2008. The key to taking advantage of the opportunity is to understand the market and how to access
the market to get the goods in a position to access and market the goods. Beijing is the capital of China and although there have been many changes in the
Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2006), there are still many barriers to accesses the potential of this market. These barriers may deter
many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to assess the best way of taking advantage of this
opportunity the country and market need to be assessed along with the choices regarding entrance strategies. 2. Research Methods The paper will make use of secondary and primary sources, but
...