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Essay / Research Paper Abstract
This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: MH11_MHRado3.rtf
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Smylun begins by asking a central thematic question: who pays for radio broadcasting? The author then attempts to show the reader, through the creation of social, political and
industry perspective, the transformation of early radio into national broadcasting and finally commercial broadcasting. There are three central themes to the development of Smyluns book: 1. the development
of public broadcasting and the spread of radio as a medium for communication was central to the success of later commercial development; 2. a changing "technological imperative" supported the
adaptation of radio systems and radio networks that set the stage for commercial development; and 3. the creation of radio commercials changed the nature of radio broadcasting permanently, and
created considerable conflicts about the funding of radio programs. These major themes are clearly articulated and supported within the pages of Smyluns work. In fact, Smylun systematically
views the history of early radio development, including the changes from national radio to commercial radio, as they relate to these three themes. At the same time, it can
be argued that these central themes are not the only issues related to the onset of radio development that should be considered when depicting an overall view of the creation
of sponsored radio in the United States. The methods utilized in this story can be compared to historical accounts outlined by Davidson that demonstrate the sometimes one-sided nature of
political and social history. Davidson, in After the Fact, underscores the belief that historical reflections on events that occurred that were not as well documented as other events in
history may in fact lead to the integration of bias, a bias that can influence the perception of roles and events after they occurred (4). Taking the events of
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