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Essay / Research Paper Abstract
This 20 page paper examines China as a potential destination for the setting up of a company to manufacture and sell makeup and cosmetics. The first half of the paper is a general market assessment, looking at the macro environment, including the economic, political cultural, competitive and labour conditions. The second half of the paper looks at the cosmetics market in the country, including the market profile and consideration of the best way for a company to enter and compete in the market. The bibliography cites 11 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEmakechina.rtf
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Unformatted sample text from the term paper:
factors 14 2. BUSINESS PLAN 15 2.1 Executive Summary 15 2.3 Market Profile 16 2.3.1 Market profile 16 2.3.2 Competition 17 2.3.3 Advantages of the product 18 2.4 Objectives 19 2.5 Marketing Strategies 19 2.5.1 Product 20 2.5.2 Pricing 20 2.5.3 Promotion 21 2.5.4 Distribution 21 2.6 Operations and Organisation 21 2.8 Financing 22 REFERENCES 23
1. Market Assessment 1.1 Geographical factors
China is the forth largest country in the world, behind Russia, the US and Canada (CIA, 2006). The country boarders with Russia in the north east and the northwest, as
well as Tajikistan, Vietnam, North Korea, Mongolia, Pakistan, India, Kyrgyzstan, Bhutan, Burma, Kazakhstan, Afghanistan, Laos and Nepal. IN addition Hong Kong is now a special administrative region of China (CIA,
2006). . The country is only slightly smaller than the US and has a total areas of 9,596,960 square kilometres. This is a very diverse land, with mountains and
plateaus as well as forests and jungles. The climate also varies, in the north there are sub arctic temperatures and in the south there are tropical climates. The development of
the infrastructure varied from metropolitan areas with complex transportations systems to rural areas with only dirt tracks. The demographics reflect this diversity. 1.2 Demographic factors
The current population of China is very large; roughly 1,313,973,713 in 2006 (CIA, 2006). However, the spread is also much wider with many outlining regions where there
are rural economies and a lack of development as well as metropolises. The birth rate is higher at 15.85 births for every 1,000 population each year and a fertility rate
of 1.82 children born per woman, however, the mortality rate for infants is also higher and reflects the lower levels of medical care available in the outlining regions. The actual
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