Sample Essay on:
Selling Hershey's Chocolate to the Germans / Should it be Done ?

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Essay / Research Paper Abstract

In this 16 page paper, the writer analyzes the possibility of selling Hershey's Milk Chocolate to the Germans. An historic overview of the Hershey company is provided as are social, economic, & political demographics for Germany. Common difficulties and "barriers to entry" in Germany are examined as well as the important social and economic considerations that American companies must be cognizant of when attempting to market products there. Price, product, and promotion in Germany are elaborated upon as is the relevant issue of supply & demand. Bibliography lists more than 12 sources.

Page Count:

16 pages (~225 words per page)

File: D0_Mktggerm.wps

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