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Essay / Research Paper Abstract
This 19 page presents a report to support the idea of an Australian firm selling merchandising goods such as T-shirts and baseball caps in China in the run up to the 2008 Beijing Olympics. The paper starts by considering China as a destination for a business venture, looking at aspects of the countries culture and economy that impact on the potential of the business plan, for example the increase in the Chinese middle classes who may buy the products. The paper then considers the impact that the Olympic Games may have on the area and the way it may influence setting up and operating in the area. The last section of the paper proposes entering the market making use of a joint venture strategy. The bibliography cites 18 sources.
Page Count:
19 pages (~225 words per page)
File: TS14_TEbejingol.rtf
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Unformatted sample text from the term paper:
OLYMPICS ON BEIJING 11 4. ENTERING THE MARKET 15 4.1 The Choices 15 4.2 Setting up a Joint Venture 16 5. CONCLUSION 22 1. Introduction In 2008 Beijing
is hosting the Olympic Games. For any company that manufactures and/or retails merchandising related to sport this event presents an enormous opportunity to sell goods in a concentrated market for
a short period of time as well as taking advantage of the run up to the event and the publicity that it will generate. For a company such as Alpha1
which creates, manufacturers and distributes merchandising such as T-Shirts and other material for special events the Olympic Games must be seen as one of the biggest and an opportunity that
should not be missed. The key to taking advantage of the opportunity is to understand the market and how to access the market to get the goods in a
position to access and market the goods. Beijing is the capital of China and although there have been many changes in the Chinese economy with the country joining the World
Trade Organisation in 2000 (WTO, 2006), there are still many barriers to accesses the potential of this market. These barriers may deter many companies that would otherwise compete with a
company seeking to sell goods making the prospect more attractive. In order to assess the best way of taking advantage of this opportunity the country and market need to be
assessed along with the choices regarding entrance strategies. 2. China China is projected at becoming the largest economy in the globe as the country develops. To undertake trade here the
economy needs to be understated, this involves understanding the communist background, as this has a major impact on the practices and attitudes seen today as well as the current social,
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