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Essay / Research Paper Abstract
This 23 page paper looks at the way in which commodity sales may be undertaken profitably. The paper starts by defining the term commodity, looks at the development of the commodity markets and the drivers, and then considers different strategies which can be applied to the market to create profitable sales. The bibliography cites 34 sources.
Page Count:
23 pages (~225 words per page)
File: TS14_TEsellcomm.rtf
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Unformatted sample text from the term paper:
1. Introduction For any business to survive there will need to be the sale of products or
services at some point, just as there will be the need to purchase the required inputs. A great deal of literature has been written on strategies to increase sales in
the consumer markets, with the need for a competitive advantage such as differentiation or the cost advantage (Grant, 1998, Porter, 1980). However, there are some areas of sales which have
received less attention, but are equally, if not more important in any products creation. The sale of commodities is often seen as less important, demand rather driven, but with increasing
foreign competition there is the need to find ways of applying existing theories of strategy to this difficult market or the create new ways of adding value (Zetlin, 1994). In
this paper we will consider the way in which commodities may be sold and how a research proposal may be developed within this area of study. The paper will begin
with a definition of commodities and then look at how they have been sold historically and today, and then examine carefully a range of theories concerning the way sales can
be made and the methods used to obtain those sales. 2. What are Commodities? 2.1 Mainstream Definition Commodities may be seen as many
of the basic products that are required to support secondary processes. These are undifferentiated products, where sales are often undertaken by those with a right to sell, rather than those
with a right to use (Schwager, 1984). Examples of traditional commodities include oil, wheat, food stuffs such as fruit and pork bellies and even chemicals, such as sulphuric acid (Schwager,
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