Here is the synopsis of our sample research paper on Selling Clothing Accessories in London; Research Results and Financial Plan. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 8 page paper looks at the clothing accessories market in London. Following a brief introduction to the subject simulated survey results are presented to justify a strategy adopted, financial projection and a break even analysis are presented. This bibliography cites 8 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEacclond.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
in financial terms, however, it is also a highly competitive market and the same survey also found that 22% of firms within the accessory market were facing financial difficulties and
9.4% were selling at a loss in order to capture market share (Europe Intelligence Wire, 2007). The market had been growing at
a much faster rate; between 2001 - 2005 the market grew by about 40%, compared with about 20% in the general retail growth, with growth associated with the increased level
of disposable income (Anonymous, 2006). It is estimated that the market is made up of 61% the market was made up of womens accessories, with the remaining 39% made up
of mens accessories, resulting in a larger female market with the largest segment of the market being the 25 - 40 year age group (Anonymous, 2006).
With a highly competitive, and apparently mature market, where growth has slowed down and there is a downward pressure on prices it is important that any
firms competing in this market are aware of the conditions and are able to ensure that their product lines are suited to this market.
The London market is one of the areas where there is still demand, it is a focal point for regional shoppers and with the opening of new shopping
facilities such as Westfield that has only been open a few weeks at the time of writing this paper, there are indications that London is able to attract buyers. The
question is to determine, what, how and where purchases are made in order for the firm to be able to target the market with a product that meets the market
...