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Essay / Research Paper Abstract
A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: AM2_PPsears.rtf
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Unformatted sample text from the term paper:
The retail giant Sears is taking its final toddling steps to the grave to which it appears to have been destined for almost two decades. Ironically, that same
figurehead of the American retail environment which provided everything from clothing to agricultural supplies to appliances to kit houses to Americas rural and urban environments alike in the last century
is now falling because of its failure to adapt in an ever-more-competitive world. The Sears Catalog, that publication which was not only a much-depended-on supply source but also a
major aspect of entertainment for generations past, has fallen in the wake of the Internet and to the super, we-have-it-all, chains which have sprung up in even the smallest of
Americas cities. The types of superstores which have contributed to Sears most current demise are appearing all over the retail marketplace. These
large multiconglomerate chain stores have apparently limitless budgets and the staff and resources to take over a segment of the retail market practically over night. These types of takeovers
are happening in practically every component of the retail market from toys to computers to office supplies to pharmaceuticals. While it is commonly acknowledged that the small companies which
come into competition with the Superstore typically close their doors within a very short time period, however, is more difficult to accept the fact that the retail giant Sears is
facing a similar outcome. Interestingly, the problems Sears is encountering today in its competition with the Superstores are quite similar to what it
faced and managed to overcome in the latter part of the 1980s with the rise of stores like K-Mart and Walmart to retailing fame (Sellers, 1988). In 1985 the
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