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Essay / Research Paper Abstract
This 5 page paper examines Sears and how it has been more interested in e-commerce. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA911srs.rtf
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Unformatted sample text from the term paper:
establish net presence. In fact, it has been noted that the company had "joined the miniature ranks, launching an m-commerce site. Mobile phone users with Internet access can shop the
site at Sears2go.com" ("Retailing giant Sears launches m-commerce site for mobile phone users," 2008). Sears has had net presence for awhile, but it has not focused on the Internet. Now,
it is starting to branch out. 2. Provide background and other information on the business/industry. Sears is a well-known store today, but it has its roots in the
nineteenth century. In 1886, Richard Sears began to sell watches ("A Brief Chronology of Sears History," 2009). Sears began to create a serious enterprise from there. In 1888, it launched
its first catalog and in 1893, the name changed to Sears, Roebuck and Company ("A Brief Chronology of Sears History," 2009). It was not until 1896 that the company would
release a general catalog and by the time 1911 rolled around, it created its first testing lab ("A Brief Chronology of Sears History," 2009). Craftsman and Kenmore brands were launched
in 1927 ("A Brief Chronology of Sears History," 2009). In 1999, Sears would begin to dabble in e-Commerce as it launched Sears.com ("A Brief Chronology of Sears History," 2009). In
2005, Sears and K-Mart would merge ("A Brief Chronology of Sears History," 2009). This store is a retail business that caters to the average person and specializes in tool and
appliances with its own brand. It sells Sears brands alongside others in the many stores it has around the country. 3. Explain the business/industrys positioning, B-B, B-C or
combination. Sears is a retail store that specializes in businesses to customer services. Yet, in some manner, it has branched out to "B to B" with its programs such as
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