Here is the synopsis of our sample research paper on Science Communication: Journal Of Cleaner Production - Marketing. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 12 page paper that presents a marketing analysis for a journal within the science communication field. This journal is unique because it has a number of target audiences, because it is a scholarly e-journal, and because it presents information regarding real world environmentalism, a relatively new field and one that is becoming increasingly more popular. The marketing analysis includes several subtopics that include but are not limited to: targeting positioning; customer satisfaction; competition analysis; customers and the 4Ps. Bibliography lists 7 sources.
Page Count:
12 pages (~225 words per page)
File: MM12_PGclnprd.rtf
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Unformatted sample text from the term paper:
Tokyo (Elsevier Science, About, 2002). This particular journal is described as "an interdisciplinary, international forum for the exchange of information on the technologies, concepts and policies designed to help ensure
progress towards sustainable societies" (Elsevier, Science, Ltd., 2002). The goals of producing this magazine are to encourage innovation in industry, to improve products and to implement cleaner processes and products
(Elsevier, Science, Ltd., 2002). Other goals of this journal are "to stimulate the development and implementation of prevention oriented governmental policies and education programmes" (Elsevier Science, Ltd., 2002). The parent
company and publisher of the Journal of Cleaner Production cites its mission as: "To serve the advancement of science, technology and medicine by improving the efficiency and effectiveness of
communication between researchers and professionals worldwide and by providing solutions to their information needs" (Elsevier, Science, About, 2002). The field of science communication intends to transmit knowledge and ideas about
scientific theories, knowledge to different audiences (Gregory and Miller, 1999). The Journal of Cleaner Production is an excellent example of how different audiences can gain insight as well as hard
and fast knowledge. Marketing Analysis 1. Market and marketing research required. Before introducing any publication, Elsevier Science, Ltd. engaged in market research to assure there was an audience
for such a publication. The company had to ensure there was a large enough market for the product. This is the key in market research and in marketing research. There
is a difference between market research and marketing research. Marketing research is a systematic process that allows a company or organization to understand its market and its environment. Marketing
research is for the purpose of learning specifically about the market for the product, such as the demographics of people who would buy it. The former is a much broader
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