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Essay / Research Paper Abstract
A 26 page research paper that uses the text Public Relations in Schools (Kowalski, 2004) to answer various questions pertaining to PR in both public and private schools. No additional sources cited.
Page Count:
26 pages (~225 words per page)
File: D0_khprplan.rtf
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Unformatted sample text from the term paper:
large environments (Kowalski 128)(All subsequence citations refer to this source). This concept of "mutual interdependence" led to the develop of an approach to organization analysis as interdependent elements of a
"larger social system" (128). Bertalanffys interdependent view of systems has four basic components: inputs, processes, outputs and feedback. Inputs refer to the various environmental demands placed on schools, that is,
"demands and need of the community, state policies, court decisions, resources, knowledge, goals and shared societal values" (129). There are also organizational processes that assemble both "internal and external experts"
to consider issues, "build consensus," and decide on needed action for problem resolution (129). Outputs occur as a result of processes that alter how an organization works or the "product
delivered to meet the demand" (129). Both formative and summative feedback then occurs which provides information to the individuals making up the organization 129). Feedback occurs as a normal part
of program implementation 13. Why is educational vision important? Which is the more important element of vision development, process or product? A school vision is important because it
represents what stakeholders want "their school to be in the future" (133). A schools vision sets an agenda that keeps everyone involved focused obtaining visionary goals. The process and product
are equally important in vision development due to the fact that the product does not materialize without the process. Their interdependence is necessitates emphasis on both. This fact is illustrated
by examination the vision development process. First, school district leaders develop their individual educational visions, which begins the process of reflection, which proceeds to the development of "an overall collaborative
school-community vision" (135). As this suggests, the development process involves multiple tiers of discussion and involvement. This constitutes a tremendous public relations (PR) opportunity as stakeholders in the school system
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