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This 4 page paper discusses what Schlosser says about standardization, uniformity, and conformity in the fast food industry on one hand, and nonconformist entrepreneurs on the other. It also considers the movie industry, which is becoming standardized in the same way as fast food. Bibliography lists 1 source.
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4 pages (~225 words per page)
File: D0_HVSchlos.rtf
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book as its reference and discusses what he says about standardization, uniformity, and conformity on one hand, and nonconformist entrepreneurs on the other. It also considers the movie industry, which
is becoming standardized in the same way as fast food. Discussion Schlosser writes that the last 30 years have seen an explosion in the fast food industry, with outlets for
the various companies everywhere, including their own stand-alone stores, but also encompassing outlets in airports, gas stations, and universities among many others (Schlosser, 2001, p. 103). The enormous growth in
the industry is revealed by the sales figures: in 1970, Americans spent approximately $6 billion on fast food; in 2001, that figure had jumped to $110 billion (Schlosser, 2001, p.
103). Americans spend more money on fast food than on "movies, books, magazines, newspapers, videos, and recorded music-combined" (Schlosser, 2001, p. 103). Why? Schlosser argues that one of the main
reasons for the popularity of fast food is its familiarity. We can go into a McDonalds, a Burger King or a Carls Jr. in any state (or any country) and
know exactly what will be on the menu, how it will be served, and what it will taste like. A Big Mac is the same whether we buy it in
Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did stop to consider what were putting in
our mouths, we might decide to have something different. Schlosser also asks us to consider this: "During a relatively brief period of time, the fast food industry has helped
to transform not only the American diet, but also our landscape, economy, workforce and popular culture" (Schlosser, 2001, p. 103). These changes have not, in large part, been for the
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