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Essay / Research Paper Abstract
This 7 page paper provides an overview of changes at Saturation, Inc., a company that provides employment support in the healthcare field. This paper relates the need for a change in approach and marketing to improve the company's bottom line. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: MH11_MHbusplan2.doc
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Unformatted sample text from the term paper:
Though efforts were made to improve Saturation, Inc.s model and approach to operations, including improving marketing systems and developing direct contact models, the company has not succeeded in expanding their
operations or even maintaining an existing client base. One of the key components of Saturation, Inc.s operation that has not been changed in recent years is their approach
to customer service, both in their relationship to hospital HR personnel and their ability (or inability) to cultivate a large workforce of talented employees. Because nursing and medical support
staff specialization is a growing trend, any new venture in this field must take into consideration not only the needs of organizations in securing temporary nursing or medical support staff,
but also the needs of organizations seeking dynamic, specialized nurses and medical support staff. The Core Business Plan The core business plan for a venture in medical
staffing is to focus on specialized fields of nursing, to create a staffing pool of dynamic nurses, individuals who are highly sought after but who are seeking to explore a
range of possible health care environments and want the flexibility of a limited time-frame work situation. The core business plan reflects the increasing needs of the healthcare industry and
a focus on establishing distinct customer service operations. Background The hospital industry is a significant part of the overall health care
industry and employs one of the largest segments of the healthcare workforce. According to the Bureau of Labor Statistics (BLS) (2010), the health care industry as a whole was one
of the largest employers in 2008-2009. Health care sectors provided 12.3 million jobs for both wage and salary paid workers in the US in 2008 (BLS 2010).
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