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Essay / Research Paper Abstract
A 4 page paper that presents brief commentaries on several sections of a plan for a new sandwich sub restaurant. Sections include: introduction, mission and vision statements, business description, sub market and management. bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: MM12_PGsubnb.rtf
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Unformatted sample text from the term paper:
to Subway and others like it. However, Expressway Subs will be unique in a number of ways, from the menu to offering drive-through service. Market research reveals the location is
good for another sub sandwich shop as long as it provides something different, which Expressway will do. Yet, it will not cost as much to open Expressway as it would
to franchise one of the national brands. Mission Statement The Mission of Expressway Subs is to provide the highest quality ingredients in sub sandwiches and other food items
and beverages. Sandwiches will be as close to home-made as possible. Expressways vision is to become the number 1 sub sandwich restaurant in this city of 8,000 residents.
Because of its location where one city or town abuts the next, the outlook for fulfilling both the mission and keeping to the vision are feasible. In fact, with the
uniqueness of this business, it is very possible. Business Description Expressway Subs is unique in a number of ways. Customers in this area have a number of options for
quick sandwiches. Besides the typical drive-through restaurants like McDonalds, Taco Bell and Wendys, there are three sub sandwich restaurants, Subway, Quiznos, Hungry Howies and a new Blimpie recently opened. Customers
are accustomed to ordering their sandwiches at one end of the counter, selecting options for the sandwich, then, ordering their drink and any other foods at the cash register where
they also pay for their order. What no other store has is a drive-through window. All other sub sandwich shops offer their customers only cold beverages that include four
or five soda brands and ice tea. Expressway Subs will offer premium coffee in addition to five soda brands, freshly brewed ice tea, and pre-bottled healthier cold beverages, including bottles
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