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Essay / Research Paper Abstract
3 pages in length. When it comes to attracting customers, sales promotions represent a highly valuable marketing method for every industry. The real estate trade is no different from any other sector of commerce trying to boost its clientele; because houses are big ticket items and unlike a television or refrigerator requires a considerably greater amount of time and consideration prior to purchase, it behooves individual agents and large companies alike to utilize this particularly beneficial approach. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCSaleProm.rtf
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its clientele; because houses are big ticket items and unlike a television or refrigerator requires a considerably greater amount of time and consideration prior to purchase, it behooves individual agents
and large companies alike to utilize this particularly beneficial approach. Sales promotions within the real estate industry differ quite significantly from sales promotions found, for example, at a retail store.
Selling a home requires much more than a $10 coupon or free gift with purchase; rather, real estate sales promotions might originate from the lender (percentage of loan fees),
other companies (home warranty, etc.), from the realtor (significant dollars off sales price) or even the seller (throwing in appliances for no extra charge). Most first-time home buyers qualify
for special discounts and savings, while military buyers also receive certain promotional markdowns for time served. There are myriad different types of sales promotions throughout the real estate industry
depending upon the buyers income level, home purchasing status, occupation, etc., and all of them are meant to improve the chance for making a sale. While it may seem like
the buyer is the only one who reaps any benefit from sales promotions, the real estate agent stands to collect his or her percentage for a home that might otherwise
not have sold. Typically, agents draw three percent from the sale of a home they have placed - or listed - on the market; if the same agent also
has the buyers of this home as clients, he or she will make six percent off the sale. It stands to reason, then, that even if it costs the
agent a few hundred dollars in discounts that his or her real estate manager will not reimburse, the agent still stands to earn thousands of dollars by boosting the purchase
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