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Essay / Research Paper Abstract
This 8 page paper presents a description and commentary on the Web sites of Safeway and Albertsons. The writer then discusses the failure of Webvan. Bibliography lists 4 sources.
Page Count:
8 pages (~225 words per page)
File: MM12_PGsfalv.rtf
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Unformatted sample text from the term paper:
easily to the registration site, enter their frequent flyer mileage card number and their personal information and they will be entered into the sweepstakes. The left side of the home
page advertises delivery for groceries. They offer home delivery in Arizona, California, Nevada, Oregon and Washington and they have recently added Philadelphia, Washington, D.C., Maryland and Virginia. Navigating to
enter ones delivery address and to place an order is easy. The menus along the top are entitled Shop, Save, Wellness Center and Recipe Center. The menu beneath this
includes: shop by aisle, my list, gifts and flowers, pharmacy. Exclusively at Safeway, Signature and Ranchers Reserve. On the day this writer visited the site, Safeway was advertising produce, signature
salads and cake central. Clicking on the produce box brought up another option "Save $10 instantly," which in turn brings the user to a page that explains the consumer
can receive $10 by purchasing ten Unilever products in specific categories. Clicking the Weekly Specials brings the user to a page where they enter their zip code and the specials
for that week are displayed. One of the top menus changes at this site to display, Online Savings, Club card savings, promotions and the option to print coupons. [Student, a
note. I use an iMac. At the print coupons site, there was a message: Our coupon printing technology is not supported ... or Macs running OS 9 or earlier. Im
running OS 10.3.9 so their site does not read correctly. It was also difficult to navigate through some sites using IE and others using Netscape.] The only way to find
a price on any item seems to be by making a grocery list, adding items to your cart. There is, however, a great deal of information one can access at
...