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Essay / Research Paper Abstract
This 4-page paper focuses on synopses of two books about corporate social responsibility: Strategic Corporate Social Responsibility: Stakeholders in a Global Environment and Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.
Page Count:
4 pages (~225 words per page)
File: AS43_MTkotwerre.rtf
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Unformatted sample text from the term paper:
in a Global Environment by William Werther and David Chandler and the other is entitled Corporate Social Responsibility by Philip Kotler and Nancy Lee. The issue of corporate social responsibility
is huge in business these days, and these two textbooks attempt to break it down, define it, and show examples of how it can be done. Strategic Corporate Social Responsibility
"Corporate social responsibility (CSR) represents nothing less than an attempt to define the future of our society," note authors Werther and Chandler in
their book on the first page. Then it moves on from there - because CSR influences aspects of business, businesses matter because they create wealth and well-being in our society,
the authors note. That is the central concept of the book, and through the next 197 pages, the authors demonstrate how, and why, CSR matters by discussing corporate responsibility to
society and, in turn, societys responsibility to the corporation. The authors do this through a theoretical explanation of CSR and then application of those theories to real-life case studies. Ben
& Jerrys is profiled, of course, as is GlaxoSmithKline, McDonalds and Bank of America. There is also a juicy section on companies criticized for CSR efforts such as American Airlines,
ExxonMobil and Ford. But the authors are balanced - there is also an anti-CSR discussion, pointing out that stakeholders need to care about
corporate social responsibility, before it can take hold. The authors also provide some very good reasons why stakeholders might NOT care about CSR - in the case of Wal-Mart, for
example, the authors point out that jobs offered by Wal-Mart in a rural community with no other employment opportunities is better than no jobs at all. The authors dont point
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