Here is the synopsis of our sample research paper on STRATEGIC PLANNING AND DECISION-MAKING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
Thsi 4-page paper answers questions about the strategic planning process and the decision-making process and how both are necessary when it comes to marketing and brand identity.
Page Count:
4 pages (~225 words per page)
File: D0_MTstradeci.rtf
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Unformatted sample text from the term paper:
a purchase or usage decision influence a managers thinking about a strategic plan for a brands advertising and other marketing communication?
The main goal of a strategic planning process is to determine where a company or organization is going, and the steps needed to get there. Strategic planning also allows planners
to think of "what if" scenarios, and then plan contingencies. Along these lines, the five steps are reflection, validation, collaboration, action and implementation.
Reflection gets people together to determine where the company is now, and where it needs to be. Validation goes a little more into the meat and bones of
how a company is run, and determines how and if plans, goals and objectives will fit he strategic alignment of the company.
Collaboration is when stakeholders, employees, customers and everyone else involved with the company put their two cents in toward getting a plan together and ensuring that everyone is on
board with the vision. Action is taking all of that great information and putting it together in a workable plan, and
implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan can move
toward positioning products for the best competitive advantage. If we take the case of McDonalds, for example, which is rolling out a new type of package for its food, the
strategic planning question likely asked was how they could change the packaging to reflect the idea that people are trying to take better care of themselves. From there, no doubt,
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