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Essay / Research Paper Abstract
This 5-page paper focuses on Sony Corp. and its strategies between 1997 and 1998. Also included is an analysis of the effectiveness of these particular business strategies, and why they worked (or didn't). Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTsonyco.rtf
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Unformatted sample text from the term paper:
downtown Tokyo in 1946, within fifteen years of its launch, Sony had beaten out all competition in markets for transistor televisions and solid state video tape recorders (Draper, 2004). Sony
enjoyed "firsts" in other areas as well -- the first home video recorder, the first solid-state condenser microphone and its soon-to-be-famous Trinitron color television tube, which revolutionized television (Draper, 2004).
The late 1970s brought the Walkman -- while the 1980s brought acquisitions of CBS Records (1988) and Columbia Pictures (1989) (Draper, 2004).
Between 1997 and 1998, gains were made, not so much in new inventions, but in what Sony already had on the market. For example, in 1997, compact discs (CD) were
the main way in which most people listened to their music, with LPs and cassette tapes quietly being retired. But instead of supporting the industry standard of that year, Sony
teamed up with Philips Electronics to make a new recording media, called Super Audio CD, geared toward replacing both videotapes and CDs (Draper, 2004). Also, in 1998, Sony appeared to
be ahead of its time, shopping its first HDTV to the United States (Draper, 2004). In addition, during this period, Sonys PlayStation
took off, successfully beating Nintendo and Sega at their own games (Kunii and Brull, 1998). At the time, in the wake of
the huge success, Businessweek predicted that "the company sees fresh profit streams in music and video downloads from Sony Web sites straight to Sony home-entertainment systems" (Kunii and Brull, 1998,
128). Additionally, Sony had gotten into the movie-making business, and proceeded to market its Gozilla movie as if it was one of
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