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This 7 page paper includes an Outline. The paper discusses how social media will provide changes in the way in which companies do business. Outline is included with paper. Bibliography lists 6 sources.
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7 pages (~225 words per page)
File: AS43_MTsocmedbu.doc
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Unformatted sample text from the term paper:
broken guitar) because of poor baggage handling on a stopover at Chicagos OHare Airport, he did whatever any irate passenger would do in that situation: He complained. Carroll had been
a witness to what was going on at OHare, having seen the baggage handlers manhandle the guitars. At first, he used the usual
channels to voice his frustrations. But when that didnt yield much of anything, he took to YouTube and aired his very funny video "United Breaks Guitars" (Carroll, 2009). The film
attracted eight million views in eight months. Carroll became a celebrity almost overnight, was in demand on talk shows and his viral ended up on Time Magazines list of "must-see"
viral videos. As a result of all this, Harvard Business School wrote a case study about the incident, explaining what United should NOT have done to tick off this particular
passenger (Miliken, 2010). The end result of this situation was that United Airlines finally listened (Broken guitar song gets airlines attention, 2009).
"Dave Carrolls excellent video provides United with a unique learning opportunity that we would like to use for training purposes to ensure all customers receive better service . . ."
noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,000 (belatedly) to the Thelonius Monk Institute of Jazz as a
goodwill gesture (Carroll said he didnt want the money), the damage was done. This whole situation begs the question: Will availability and use
of social media on the Internet really induce businesses to change in fundamental ways? My response is: It better. Otherwise more and more businesses are going to find their way
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