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Essay / Research Paper Abstract
This paper examines the concept of the Social Judgment Theory in its role as a tool of persuasion. The paper describes the theory, discusses its origins and places it in context with an example -- the O.J. Simpson Murder trial. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: D0_MTsocjus.rtf
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the parent who argues with a teacher at school or a referee during a childs game as an interesting manifestation of the Social Judgment Theory (Booth-Butterfield, 2002). According to the
professor, this is a theory that addresses "how difficult can be in these and other situations" as it explains why people get so upset, explains why persuasion can be difficult
to accomplish and describes what can be done to boost logical persuasion in the real world (Booth-Butterfield, 2002). The basic principles of
Social Judgment Theory include: Most people have categories of judgment by which they evaluate persuasive positions (Booth-Butterfield, 2002). None of us goes
through life without some preconceived notions or opinions. Were influenced by the way were raised, by the people with whom we associate and the work that we do. As a
result, no matter how hard we try not to be biased, bias in almost anything is a given. When people receive persuasive
information, that information is located among their categories of judgment (Booth-Butterfield, 2002). Again, viewing things totally objectively is almost impossible. The
level of "ego-involvement" impacts the size of latitudes, in other words, how flexible people are in listening to persuasion (Booth-Butterfield, 2002). Some people are 100 percent wedded to their opinions
and will not change, no matter what the circumstances. This isnt necessarily because people are stubborn, but much of it goes back to their beliefs while growing up. Later on
in this paper, well examine the Social Judgment Theory in connection with the O. J. Simpson trial. In this scenario, it was believed that the jurors had a huge level
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