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Essay / Research Paper Abstract
This 4-page paper discusses social influence theories as they pertain to persuasive messages to mass audiences. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTsociinfl.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. SOCIAL INFLUENCE THEORIES AND AUDIENCE PERSUASION Research
Compiled by 10/2010 Please
The idea behind social influence is that the opinions and enthusiasm of others can encourage, persuade and sometimes force an individual toward certain behavior. Promotional specialists rely on such
theories of behavior to influence buying behavior. By encouraging certain people to "talk up" a particular product, its assumed (or at least hoped), that others will buy the product based
on the recommendation. In this paper, the writer has been asked to develop a message for a newly developed product to a target
audience - and explain how theories of social influence might help in the design of an effective mass-media and persuasive message. The
product in question concerns a plastic rake head that slides over the end of a golf club, that can help when it comes to sand traps and golfing. Rather than
having to walk to get a rake, this particular rake actually attaches to the club - when the golfer is done, he or she simply slips it off the club
and returns it to the bag. What is being sold here (in addition to a plastic product, of course), are time-savers and convenience. Furthermore, the product can be positioned (and
promoted) as one that can curtail frustrations - basically, the golfer doesnt have to worry about smoothing out a sand trap once he or she has chipped out of it
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