Here is the synopsis of our sample research paper on SEGWAY, PRICING AND MARKETING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3-page paper examines the Segway, its pricing and its marketing strategy. Bibliography lists 6 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTsegstra.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and out (Walker, 2002). Inventor Dean Kamen unveiled the product with great fanfare as a "human Transporter," with predictions that the product would become huge (Economist, 2004). The grandiose claims
were that these devices would lead to the redesign of cities, help reduce the need for oil dependence and raise productivity for corporations and agencies (Harmon, 2001).
But problems impact the product from the start including a voluntary recall in 2003 to repair a problem that caused riders to fall off when
the machines batteries ran low (Economist, 2004). A total of 6,000 of the devices had been sold, for $4,500 each - with the largest use on the commercial side (Economist,
2004). Companies have had great use with the product inside huge warehouses, getting from point A to point B in less than half the time of walking.
In 2006, Segway rolled out a second version, one that would supposedly leap the gap from commercial to consumer use - along with the price
of just under $5,000 (Kher, 2006). Kamen and his colleagues believed that, once they could convince people as to the effectiveness of a Segway, people would likely want one (Kher,
2006). However, at $5,000 the Segway is not a cheap product. Its out of reach of all but the upper middle class to wealthy population; certainly not the everyday use
Kamen had envisioned. However, for the sake of argument, lets say the price of the Segway drops to a more affordable
price, say, $1,000. It would be doable, in terms of economies of scale and mass production, once the company has the assembly line in place, these products could roll of
...