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Essay / Research Paper Abstract
This 7-page paper focuses on Samsung Electronic's entry into India as a multinational corporation. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTmncsamsu.rtf
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Unformatted sample text from the term paper:
2009). The company is best-known for monitors and televisions, and is the worlds largest producer of DRAM, SRAM and flash memory (Datamonitor, 2009).
The companys strengths include a strong market position, focus on research and development, a diversified business portfolio and a large scale of operations (Datamonitor, 2009). The companys opportunities lie with
strategic alliances, new products a positive outlook for global consumer electronics and its initiatives to enter India (Datamonitor, 2009). The rise in demand for touch screen and 3G mobile phones
in India has prompted Samsung to continue its strong presence in India, which operates under the name of Samsung India (Datamonitor, 2009). In
this paper, weve been asked to provide an overview of an emerging market in which Samsung is involved. The writer of this paper has selected India for the target market,
as India can be considered a powerful emerging market. Furthermore, there continues to be a growing demand for mobile phones in India, which is something in which Samsung specializes.
An Overview of India There is little doubt that India is an emerging market with a growing middle class. This has been happening
since the countrys economic reforms from the early 1990s. Growing middle classes with money to spend means growing demand for various items. Electronics
and cellular phones in India arent exactly new, but until the mid-2000s, they were out of the reach of most Indian citizens from a price perspective. However, as the cost
of mobile phones have come down, there has been an increase in demand for these as well (Karthikeyan, 2009). Many companies, seeing a good market here, have put a great
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