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Essay / Research Paper Abstract
A 10 page paper discussing strategy at Ryanair, a young airline based in Ireland. It has been operating according to the no-frills business model inspired by Southwest Airlines, but has come to the point that it needs to make some decisions about its future. The purpose here is to analyze what has influenced Ryanair’s success in the past, and to determine a course that the airline should follow in the future. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmgmtRyanair.rtf
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Unformatted sample text from the term paper:
young airline based in Ireland. It has been operating according to the no-frills business model inspired by Southwest Airlines, but has come to the point that it needs to
make some decisions about its future. The purpose here is to analyze what has influenced Ryanairs success in the past, and to determine a course that the airline should
follow in the future. Effect of the External Environment Both the general and competitive environments have affected Ryanairs development and success, particularly during
the decade of the 1990s. Based in Ireland, Ryanair has been able to greatly benefit from being "at the right place at the right time," which apparently has been
the case for the airline since its relaunch in 1992. Economic growth in Ireland during the decade of the 1990s won the country
the nickname of the "Celtic Tiger." Since 1973, multinational organizations from around the world have chosen Ireland as a site favorable to business. Closely identified with the United
Kingdom yet fully separate from it, Ireland opted to join the European Monetary Union (EMU) when Britain elected to remain outside of it. For Ireland, the result was the
best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business investment there, and it has
a well educated and motivated workforce. Long a center of education respected throughout the world, Ireland possesses many qualities that make it attractive as a business expansion site for
the multinational organization. Those nations most attractive for foreign investment are those that operate as an open economy; can provide organizations with a
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