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Essay / Research Paper Abstract
This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and looks at product, price, placement and promotion, people, process and physical evidence. Each element is considered separately and in-depth. The bibliography cites 20 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEroyalmail.rtf
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Unformatted sample text from the term paper:
but not competing products. The Post Office, also referred to as the Royal Mail and more recently Consignia , is a company that has been in this position and with
a gradually decreasing area of monopoly, due to disappear in the future, the need to market and make use of marketing models is becoming very important. The Royal mail
or Post office has many function and has been split into different divisions, some coming into more contact with competition than others. For example, Parcel Force has had competition for
many years competing with companies such as TNT, Fedex and UPS. However, there are other areas where within the Consignia group that there has been no competition and the current
position can be seen as leading to a competitive advantage. One area is the daily post delivery service which is currently offered by the Post office. No one else offers
this, but this could change in the future. For many years there had been talk of privatising the post office with the foundations already being laid down that any
government can sell off the Post Office with the Postal Services Act 2000 (Lexis, 2005), which also lays down some protection for the consumers. An alterative paradigm of liberalisation has
also been proposed, and when looking at postal services in terms of the delivery of letters and parcels this has already taken place, however, whichever route is taken, and it
loos like the lack of profit is one leading to liberalisation rather than privatisation, there will still be the need to compete.
One model we can use to examine the position of this one aspect of the service is the 7 Ps. This is based on the 4 Ps; Product, Price, Placement
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