Here is the synopsis of our sample research paper on Rolls Royce, Levi's and Strategy. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 12 page paper discussing relationship
marketing at Rolls Royce, brand management at Levi Strauss and a general discussion of
how and when organizations should change strategy. Rolls Royce has been able to
increase its market share in aircraft engines, and Levi's has been able to reclaim shrinking
market share. The paper discusses IBM as the example for good reasons in shifting
strategy, using the company's 1993 announcement that it was abandoning the PC market
in favor of electronic commerce. Bibliography lists 3 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSrollsLevi.wps
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