Here is the synopsis of our sample research paper on Rocky Mountain Chocolate Factory’s External Environment. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper assessing the external environment in which this franchise operation operates. Recently featured on the Food Network, it is quality and luxury – undergirded by people’s love of chocolate – that drive the company’s success in any local market. Mass-produced boxed chocolates are available everywhere, but freshly-made chocolate products are not. Rocky Mountain Chocolate Factory fills that void very well. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgRockyChoc.rtf
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Unformatted sample text from the term paper:
Founded in 1981 in Durango, Colorado, today Rocky Mountain Chocolate Factory is a public company traded on the NASDAQ exchange (symbol RMCF); has 274 locations in the United
States and Canada (About Us, 2004); and has enjoyed a 172 percent increase in earnings growth in the past year (Rocky Mountain Chocolate Factory Inc, 2004). The founders own
and operate eight company stores; all of the others are franchised locations. Rocky Mountain Chocolate Factory will never lead its industry, one that
it shares with Kraft, Unilever, Sara Lee and the other giants. With a market capitalization of $58.3 million, it is a tiny player in its larger market. The
same applies to its segment of its industry. Its primary competitors are Russell Stover and Sees Candies, both of which offer mass-produced items available in every Wal-Mart and Walgreens.
This is not to say that Rocky Mountain Chocolate Factory is not a leader in any respect, however. Entrepreneur magazine ranked Rocky
Mountain Chocolate Factory as 183 in its list of the 500 best franchises for 2003, and it has been ranked first in its category every year since 1999 (Becoming a
Franchisee, 2004). The company does not strive to become a staple feature of customers lives. Rather, it purposefully locates its stores in
"factory outlet malls, regional malls, and tourist areas" (Company Description for RMCF, 2004) where customers tend to be less diet-conscious. For those who are required to remain diet-conscious regardless,
the company recently added a no-sugar line that has been very well received. The External Environment Rocky Mountain Chocolate Factory was founded after
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