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Essay / Research Paper Abstract
A 23 page paper discussing the actions that this old company needs to take to return it to profitability and to usher it into today's business environment in a competitive manner. The company doggedly adheres to practices that have no place in today's hypercompetitive marketplace. ROA's greatest advantage is its high quality, both in fact and in reputation. However, the company's dated approach to manufacturing prohibits it from benefiting from increasing sales, and increasing sales is precisely what it needs to do to increase revenues. The company must bring its operations costs down to an acceptable level and increase revenues in order to return to profitability. It has the ability to accomplish what it needs to do, while maintaining the quality that is its greatest single point of strategic competitive advantage. Bibliography lists 11 sources.
Page Count:
23 pages (~225 words per page)
File: CC6_KSmgmtRockofA2.rtf
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Unformatted sample text from the term paper:
Rock of Ages (ROA) is an old company admirably holding to producing only high-quality products, but also doggedly adhering to practices that have no place in todays hypercompetitive marketplace.
The same processes that served the company well in decades past are no longer sufficient for producing the business results that investors expect in a publicly-traded company.
ROAs greatest advantage is its high quality, both in fact and in reputation. However, the companys dated approach to manufacturing prohibits it from benefiting from
increasing sales, and increasing sales is precisely what it needs to do to increase revenues. The company must bring its operations costs down
to an acceptable level and increase revenues in order to return to profitability. It has the ability to accomplish what it needs to do, while maintaining the quality that
is its greatest single point of strategic competitive advantage. Introduction Rock of Ages has been carving granite out of the Vermont Mountains for
more than a century. Because of its aggressive acquisition activity over the past several years, it now carves granite from several other places in the country as well.
Rock of Ages first business was that of providing granite block for the construction industry, but that was too cyclical for present managements taste. Rock of Ages shifted focus
to making cemetery memorials, which it then needed to sell. Today, Rock of Ages is the "largest integrated granite quarrier, manufacturer and retailer of finished granite memorials and granite
blocks for memorial use" (Rock of Ages Acquires Quarry in North Carolina, 2005). Despite appearing to possess all the ingredients necessary for success
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