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Essay / Research Paper Abstract
5 pages in length. People are inherently hardwired to subconsciously respond to meet with various olfactory stimuli; pleasant aromas bring about a heightened sense of pleasure and happiness, while offensive odors tend to do just the opposite. Why delicious smells like fresh-brewed coffee and baking cookies, as well as other agreeable odors as scented soaps and fragranced candles, trigger the pleasure region of the brain and compel people to be more charitable is what Robert A. Baron attempts to discern in his article entitled "The Sweet Smell Of. . . Helping: Effects of Pleasant Ambient Fragrance on Prosocial Behavior in Shopping Malls." Bibliography lists 2 sources.
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5 pages (~225 words per page)
File: LM1_TLCFragrnc.rtf
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heightened sense of pleasure and happiness, while offensive odors tend to do just the opposite. Why delicious smells like fresh-brewed coffee and baking cookies, as well as other agreeable
odors as scented soaps and fragranced candles, trigger the pleasure region of the brain and compel people to be more charitable is what Robert A. Baron attempts to discern in
his article entitled The Sweet Smell Of. . . Helping: Effects of Pleasant Ambient Fragrance on Prosocial Behavior in Shopping Malls. Drawing memory
from a familiar scent is one of the most powerful recall processes, and such pleasant smells as baking cookies, roasting coffee or scented toiletries have become synonymous with todays shopping
mall experience. The mall, in and of itself, has always been a place of fun and relaxation for many who seek the multitude of sensory stimulation by virtue of
its tremendous offerings. By bringing in the added element of pleasant scents to waft through the mall, retailers knowingly hone in upon a very powerful selling tool. By
the same token, Baron (1997) illustrates how these pleasant smells prompt a more charitable attitude when people are asked to briefly help another individual than when no fragrance of any
kind was in the air. People were not only more apt to offer assistance, but they also registered with higher levels of being happy when asked shortly after their
interaction with pleasant odors. Because such smells as brewed coffee, baking cookies and scented candles brings about a pleasant memory recall for most
people - perhaps the comforts of home or happy times at the grandparents house during childhood - it stands to reason how enveloping the brain with these particular odors will
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