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Essay / Research Paper Abstract
A 5 page paper that examines the 1994 book by author and professor Richard Krueger entitled Focus Groups: A Practical Guide for Applied Research. Discussed are the book's purpose, points and presentation, its contributions and shortcomings, and its recommended readership. Also included is a brief discussion on the differences between quantitative and qualitative research techniques. Bibliography lists 1 source.
Page Count:
5 pages (~225 words per page)
File: D0_LCFocus.doc
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Unformatted sample text from the term paper:
differences between quantitative and qualitative research techniques. Bibliography lists 1 source. LCFocus.doc Richard Kruegers Focus Groups - A Lesson in Serendipity Written
by Linda Canada 06/2000 Please I. The Focus of Focus Groups "Needs assessment surveys often only provide a portion of
the desired information and omit critical factors. Furthermore, needs assessment surveys tend to identify concerns that already have achieved some visibility...as opposed to the less visible...concerns that lie below
the surface" (Krueger, 1994; p. 30). This statement, from author and University of Minnesota professors Focus Groups: A Practical Guide for Applied Research, is one of the key points and
primary driving forces behind the widely acclaimed book and its far-reaching popularity. Krueger notes that although conventional research techniques consisting of lengthy questionnaires and mammoth data analysis undertakings have
in the past produced valuable information and invaluable insight, these techniques can tend toward superfluity and repetition at times and can overlook vital and applicable information. This type of
research and evaluation method, known as quantitative research, is rapidly being supplemented and at times even replaced by a differing type of evaluation, a type known as qualitative research.
Whereas quantitative research concentrates primarily on a larger, wider angle of information, qualitative research focuses more on smaller, detailed specifics of information. One such method of qualitative research that
is currently becoming widely used is the technique known as focus groups, a technique that is the forte of author and professor Richard Krueger.
II. Purpose, Points & Presentation Richard Kruegers Focus Groups: A Practical Guide for Applied Research has, in actuality, a dual
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