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Essay / Research Paper Abstract
A 3 page essay that offers a rhetorical analysis of an essay by French author Paul Morand, which records his impressions of the New York Stock Exchange. No additional sources are cited.
Page Count:
3 pages (~225 words per page)
File: KL9_khmorand.rtf
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Unformatted sample text from the term paper:
the thoughts and feelings it generates for him. As indicated in the editors preface to this article, Morand was an enthusiastic supporter of New York and its culture, and this
is conveyed by this essay. However, rhetorical analysis reveals that, in addition to this enthusiasm, he also questioned the orientation of this all-out pursuit of wealth.
As Morands intention is apparently to provide a general readership with a word picture of his experience visiting the stock exchange, he does not employ the
rhetorical tools of ethos, logos or pathos, as he is not attempting to persuade his readers to adopt a specific position on an issue, rather he is describing an experience.
Therefore, he extensively uses metaphor and imagery. His primary metaphor in describing the buying and selling of stocks is to compare it to a battlefield. He writes that he is
"right in an army central exchange during a battle."1 Likewise, all of the metaphors that Morand utilizes convey a sense of excitement, which serves to convey his own sense of
enthusiasm. He meets a "flood of excited secretaries, a storm of messengers, a cyclone of page-boys, [and] a hurricane of middle-men dashing bareheaded, in black coats and striped trousers, as
in London."2 Morands imagery also addresses the thoughts and feelings that the "battle" for wealth that is the New York Stock Exchange engenders for him. He cites the opinion of
Lord Rothermore, who has compared "Wall Street to a huge suction pump" which is "draining Europe dry" and he also describes the trading floor as the "sanctuary of the
temple, the railway-station of money, the terminus of fortune."3 He then offers a detailed description of how stocks are traded, which includes the prevalence of small scale investing among the
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