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Essay / Research Paper Abstract
A 4 page paper reviewing a study investigating foreign market entry from an emerging economy into a fully developed one. Results supported five of Kim, Kim and Lee’s (2002) six hypotheses, and the sixth was not entirely rejected out of hand. Rather, the authors tried to explain that through alternative means, including the fact that the sample size was small as a result of being based on 25 case studies. The overall conclusion was that cultural differences do play a significant role in the success of foreign market entry from emerging to developed nations, as they do in the more common reverse flow. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgArtRevEn.rtf
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Unformatted sample text from the term paper:
Kim, Kim and Lee (2002) describe a study designed to investigate "what factors would influence choices of foreign market entry mode by system integration (SI) companies"
(p. 13). They conduct their research from the perspective of Korean companies entering foreign markets. Koreas Position Kim, Kim and Lee (2002)
begin with discussing the matter of Koreas position in the world market. They hold that Korea cannot be fully described if limiting the basis for description to only "developed"
and "developing." They "suggest another group of countries, which are much more developed than the developing countries ... but not yet quite advanced like advanced countries such as the
US and Japan" (Kim, Kim and Lee, 2002; p. 13). Other authors find it necessary to make the same distinction, and have defined
categories of "less developed" and "emerging." A "less developed" economy is one in which per capita income is less than $9,266, the point at which the World Bank considers
an economy to be a high-income one (What Is An Emerging Market?, 2002). Per capita income can be either above or below this mark in an emerging market.
An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to that
of the worlds more advanced nations" (What Is An Emerging Market?, 2002), which is the scenario that Kim, Kim and Lee (2002) describe for Korea. In this sense, an
emerging market country does not have to be poor to qualify for the distinction, but it certainly is one in transition. It is this uncertainty of transition or lack
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