Here is the synopsis of our sample research paper on Review of "Marketing, the ethic of consumption, and less-developed counties". Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper reviewing and criticizing this article appearing in the book, "The business of consumption." The paper concludes that individual less developed countries, rather than Western marketers, should decide what is valuable in their cultures and that marketers need to abide by those cultural decisions. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: CJ6_KSenvSDbk.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
In "Marketing, the ethic of consumption, and less-developed counties," Brenkert (1998) compares modern European and North American proponents of sustainable development to the missionaries of both of
those regions of the past. Each, according to Brenkert (1998), strive to convert individuals, groups and nations to the one "true religion" as they see it. That "true
religion" in the past was Christianity; in todays message it is sustainable development and less conspicuous consumption. The Article Brenkert (1998) reviews the
goals of marketers, which, of course, is to sell increasing volumes of the particular products or services that their employers or clients provide to the marketplace. Brenkert (1998) notes
that "marketers are out to promote change" (p. 93) for the purpose of expanding markets, audiences, market share and various other metrics important to their specific situations. The author
also is careful to distinguish between consuming and being a consumer. Merely consuming is eating, drinking, securing clothing, etc., but the sources of the items consumed may be other
than a retail outlet and can instead be a soup kitchen, homeless shelter or other similar setting. "To be a consumer is to be a person for whom ones
identification is (more or less) closely bound up with what one owns or consumes" (Brenkert, 1998; p. 93). These are the people that marketers relentlessly pursue.
Marketing in less developed countries (LDCs) raises several ethical questions, which Brenkert (1998) categorizes in four areas. They are: (1) the form that marketing takes;
(2) marketings effect on local cultures; (3) lack of respect for local cultures; and (4) focus on understanding of local culture, nondisruption of it, consideration for it and firm moral
...