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Essay / Research Paper Abstract
A 3 page book review. Author Alex Hiam refers in the title of his book Making Horses Drink: How to Lead and Succeed in Business to the old adage, "You can lead a horse to water, but you can't make him drink." The author maintains that astute managers not only can "make horses drink" – it's their job - but must do so if their companies are to be successful over time. In the end, "making horses drink" is a function of being honest with employees; communicating with them fully and frequently; and treating them as valuable assets rather than necessary evils. The author and the paper uses Southwest Airlines as a primary example. Bibliography lists 8 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgStratHorses.rtf
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Unformatted sample text from the term paper:
Author Alex Hiam refers in the title of his book Making Horses Drink: How to Lead and Succeed in Business to the old adage,
"You can lead a horse to water, but you cant make him drink." Hiam (2002) maintains that astute managers not only can "make horses drink" - its their job
- but must do so if their companies are to be successful over time. Hiam (2002) uses several companies as examples throughout the
book, but likely none typifies the principles Hiam (2002) promotes more clearly than does Southwest Airlines. Examination of both the book and the company demonstrates how the company exemplifies
the principles that Hiam (2002) promotes. One Example Company Southwest Airlines cofounder and former CEO Herb Kelleher was adamant throughout his entire career
with Southwest that management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we get from passengers" (Hiam, 2002; p.
31). Southwest does far more than only share letters from customers, however. Wendy Zellner (1997) and her editor write that at a
Southwest function, "220 adults do the chicken dance ... They clap and flap their wings with abandon - and were only an hour into Southwests Culture Day" (Zellner and Dallas,
1997; p. 12E4). Another author reports that Herb Kelleher showed up in a hangar at 2 a.m. on Halloween, dressed as Klinger from the TV show M*A*S*H to thank
the mechanics for working that night (Chakravarty, 1991). The fun at Southwest extends to all levels. Flight attendants have held on-board contests
...