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Essay / Research Paper Abstract
An 8 page paper in which the writer discusses retailing in Italy. Covered are Italy "then," now, and in one possible future. Of particular concern are the reasons for certain market failures and successes. Bibliography lists 8 sources.
Page Count:
8 pages (~225 words per page)
File: D0_Italy2.doc
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Unformatted sample text from the term paper:
Concentrated primarily in the industrialized north, the channels of distribution have been designed and maintained for the convenience of the norths industry. The southern part of Italy is still agricultural
and poor, with unemployment in double digits. With no strong, stable central government for years and no defined economic plan for the country, physical distribution systems in the south
have gone wanting. The current government, however, has been in power for several years and is committed to seeing Italy among the countries joining the European Monetary Union in
the first wave, scheduled for 1998. In order to accomplish their goals, Italy must meet minimum requirements in terms of economic growth, deficit level and employment. The central
government is turning more attention to the south and making it attractive to business; a primary focus is that of physical distribution systems. The Way it Used to Be
Traditionally a haven for small shops, the face of retailing in Italy is changing. Even though the Florentine factories for leather goods were large by any standards, they were
hidden away from view of the small, intimate shops in which their goods were showcased for locals and tourists alike. Venetian glass shops often feature a demonstration production corner
in their retail space, but the shops themselves, like the true workspace, are small. Filled with shelf after shelf of gleaming handblown glass works, floor space very often is
at capacity when there are 30 shoppers in the stores at one time. The Venetian jewelers were even smaller. Picturesque streets in Rome and Milan were lined with one
small specialty shop after another, giving the tourist shopper the feeling that all of the regular locals frequenting each shop was known by both name and style of preference.
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