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Essay / Research Paper Abstract
This is a 5 page paper discussing the topic of retailers adapting to Internet shopping competition. In 1996, when Internet shopping was relatively new, many critics and researchers began to examine the impact Internet shopping would have on the retail industry and what store-based retailers could do to compete successfully to either bring computers users to their stores or bring their stores to computer users. Overall, it was recommended by business researchers that it was worthwhile for retailers to join the Internet shopping phenomenon but with many recommendations in regard to products and prices offered and customer satisfaction. Retailers must maintain their superior factors to retain and attract customers however as with any business strategy from the past and the Internet is another component in that strategy which must be incorporated as a benefit for the retailer which will increase sales generated online but also bring additional service into the physical store.
Bibliography lists 8 sources.
Page Count:
5 pages (~225 words per page)
File: D0_TJinshop1.rtf
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Unformatted sample text from the term paper:
do to compete successfully to either bring computers users to their stores or bring their stores to computer users. Overall, it was recommended by business researchers that it was worthwhile
for retailers to join the Internet shopping phenomenon but with many recommendations in regard to products and prices offered and customer satisfaction. Retailers must maintain their superior factors to retain
and attract customers however as with any business strategy from the past and the Internet is another component in that strategy which must be incorporated as a benefit for the
retailer which will increase sales generated online but also bring additional service into the physical store. When Time Warner first introduced their "Dream Shop" the idea was to bring successful
stores into the world of online retail. It included the already famous retailers of Burdines department stores of Florida, Williams-Sonoma, Eddie Bauer, Speigel and Sharper Image. The "World Avenue" internet
mall came out with an equally impressive Express division which offered the products from the retail stores of The Limited, Hudson Bay Company of Canada and Robert Waxman Cameras. Similarly,
BarclaySquare, the U.K.s first Internet mall was introduced in 1996 (M2 PressWire, 1996). Clearly, these retailers felt it was in their best interest to join the Internet community and increase
their market sales in that areas as well as continuing with their successful retail department stores (Barmash, 1996). Wal-Mart America which is considered the United States largest department store retailer
opened Wal-Mart Online as a component of America Online (AOL) also in 1996. In addition to opening its sales of its merchandise to consumers on the Internet, Wal-Mart also distributed
AOLs software in more than 2,900 U.S. stores to promote use of the Internet site (Xinhua, 1999). In a similar move, Kmart later announced that it would be forming a
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