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Essay / Research Paper Abstract
A 6 page paper discussing competitive advantage for the purpose of defining the role of resources in building it. The example is Quaker's sale of Snapple for one-third of the price it paid, and Cadbury Schweppes's ability to achieve the number three position in its industry after buying it. Bibliography lists 7 sources
Page Count:
6 pages (~225 words per page)
File: CJ6_KSmgCompAdvRes.doc
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Unformatted sample text from the term paper:
entrepreneurs are setting out to create and build businesses in the current economic environment, but many strove to do just that during previous peak times in the movement of the
business cycle, and there will be more as economic conditions improve. The percentage of new small businesses that fail in any given year in the US varies widely, but
the leading reason - undercapitalization - does not. Clearly, it is necessary for any business to have funds sufficient for carrying on its basic business; otherwise the business fails.
But what about building competitive advantage? No company and no product can gain competitive advantage in its industry if the product or
service is not readily available. To make the product or service available to a wide range of customers, the organization must have sufficient resources. These resources include labor,
capacity, distribution and perhaps marketing. Certainly any business can make errors in staffing, leadership, distribution, relationships with its customers or in any other area of operation, but it cannot
have any of these necessary resources without also having either the cash or credit to pay for them. The Systems View In their
introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (2005) offer the illustration of a human hand as an example of unrecognized change
and the dangers of not thinking on a level of "wholes" but only in "parts." The authors relate the story of a favorite illustration of inventor Buckminster Fuller who
would hold up his hand to ask his audience to identify it, after which he explained that "the cells that made up that hand were continually dying and regenerating themselves.
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