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Essay / Research Paper Abstract
This 4 Page paper looks at some issues which are relevant to primary research considering the importance of viability and reliability and how research may be designed and undertaken to support these requirements. The paper then considers the way data may be presented. The bibliography cites 2 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TErelvald.rtf
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Unformatted sample text from the term paper:
can increase sales in a recession the research results will only be valid if they are giving the findings that were being sought, giving findings that are accurate and answer
the questions that were being asked. Validity is also important in the way that the data is interpreted. Therefore, validity issues may be seen in the data that is collected
as well as the interpretation. Reliability can be defined as the repeatability of the research and the methodology, so that the results may be seen as consistent, this also
concerns both the data collection and the interpretation. The research needs to be designed with these issues in mind to ensure that the research for the firm is both valid
and reliable (Kerlinger, 1986). When determining the way that the design will help to improve the validity to the results the first consideration may be the approach that is
used, in this case there was the use of questionnaires that are used with a range of closed answers aimed that the customers and potential customers of the store with
questions to assess their purchases. In order to assess the potential ways that increases in an own brand may be undertaken during the recession it is important to look
at the shopping process and how customers patterns of purchases are taking place and changing. The way in which validity may be protected can be seen initially with the
way that the sample is chosen (Flick, 1998), making sure that the sample are the companies target market, if the sample has large numbers of individuals who do not fit
the target market profile it is likely that the results gathered will not be valid as it may not answer the research question. It may be argued that the
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