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Essay / Research Paper Abstract
A 5 page paper which discusses relationship marketing. Relationship marketing is discussed in regards to the definition and the origins of the method. this is followed by a section which discusses how this marketing approach is different from other methods. Relationship marketing appears to be a very effective marketing method in today's growing technology for it has the potential to address the needs and desires of the individual in an age where technology is growing and the individual is becoming smaller in the general scheme of things. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: JR7_RArelmrk.wps
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