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Essay / Research Paper Abstract
This 14 page paper examines a case study supplied by the student; Reg Vardy and uses the information to develop a new marketing and e-commerce strategy. The paper looks at how the interne may help a company that sells cars and advises the adoption of E-CRM. The bibliography cites 17 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEregvardy.rtf
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Unformatted sample text from the term paper:
There does appear to be the use of the internet with the site www.regvardy.com and in line with many other car retailers s well as manufacturers, it is not designed
to be a retail medium, but a marketing medium and an aid to sales. There is already an understanding of the way the internet may be able to add value
with data collection so that details about the potential customer can be gathered to supplement or compliment that gold card scheme and customer profiling.
As well as this there is the potential of the internet as a source of information, allowing a customer to see denials of the cars available and help
them to short list those they may have an interest in. There is already an increase realisation in the automotive industry of the importance of the internet as
a medium, the major manufactures use the internet to distribute information with either general global sites, or more specialised regional sites. To consider how this medium may be used b
Reg Vardy we need to look a the underlying theories which may be ultised. There are many marketing models that can be used to describe the way a company
needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and placement (Kotler, 2003). The first aspect of this
is the product, if there is not a market for the product there are two options, the first is that the product needs to be adapted so it meet the
requirements of the potential customers, the alternative route is to create a market for the product. The price needs to be realistic and competitive, but it is value that may
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