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Essay / Research Paper Abstract
This 4 page paper looks at five sources which may be used to assess the operations of Southwest Airlines and their operations. Each source is summarized and assessed for use in a large project. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TESWbibli.doc
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Unformatted sample text from the term paper:
culture. When determining suitable sources of information, resources themselves also need to be considered in terms of their content, considering aspect such as accuracy and precision, bias, depth, clarity and
reliability. When undertaking research regarding Southwest Airlines the following sources may be very useful. Gittell, Jody Hoffer, (2005), The Southwest Airlines Way: Using the Power of Relationships to Achieve High
Performance, McGraw-Hi This is a well-written book which examines south-western context of the airline business, and is based on eight years of field research by the author. The book is
presented as a business text and is organised in a meaningful manner, started by looking at the history of the organisation and the way in which the strategy, structure and
culture developed and then focuses on the way in which the internal strategies utilised by the organisation, supported by the employment relationships and structure are able to create a sustainable
competitive advantage. The book gives an insight into the organisational structure, which is based on a traditional hierarchy, but relies on a high level of teamwork, and the way in
which both informal and formal communication takes place to support the organisational values and operations and HR practices, including dispute resolution. The text is able to answer many of the
questions about the organisation, focusing on leadership and relationships, with context given through the way that the Southwest approaches compared to other airlines such as Continental Airlines. The book has
a high level of detail regarding the company, and a high level of detail presented gathered from primary research. The author also uses a range of references which are provided
to a note. Brooks, R, (2010), A Life Cycle View of Enterprise Risk Management: The Case of Southwest Airlines Jet Fuel Hedging (updated), Working Paper No. 10-02-01, University of Alabama
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